TOP AGENT MAGAZINE NATIONWIDE & INTERNATIONAL | The Steller Group
Integrity, professionalism and doing whatever it takes to deliver the best possible service – that’s what distinguishes The Steller Group of Keller Williams Realty DTC in Greenwood Village. It’s what their clients rave about and it’s what keeps their business growing. Ranked in the Top 1 percent of Realtors® nationwide, the team has grown its transactions from 52 in 2010, when they joined forces, to 205 last year.
“Because we work on a referral basis, our clients are coming from people we know. They’re not just a number,” says Conrad Steller, team leader. “We work hard to deliver the highest level of customer service and satisfaction.”
Co-Owners Conrad and Emily Jones Lonborg serve the Denver Metro Area, and 70 percent of their business originates from repeat customers and referrals. Clearly, they’re doing something right. “It’s not just about the transaction,” Emily explains. “It’s also about helping people through the process, and then helping them beyond the closing, when they may need assistance or advice.”
Their 16-person, full-time team includes two listing agents, three buyer agents, a showing assistant, listing manager, transaction coordinator, stager, staging assistant, operations manager, marketing coordinator, and handyman. The Steller Group coordinates construction and improvement projects to get the homes ready for market. They function as a true team, supporting one another in every aspect. Each team member is a specialist in what he or she does, enabling the agents to focus on clients. An important component of that is that several agents, including Conrad, are certified Seniors Real Estate Specialists (SRES). They help with the downsizing process, offering a turnkey approach that’s rare in their marketplace.
“Many people don’t move by choice,” Conrad adds. “They have to because of job relocation, divorce, a death in the family… It’s a stressful place to be in life, and their home is one of their biggest anchors holding them back. We feel that being able to help them sell, to relieve that component of their stress at the highest level we can is our gift. It gives us a tremendous amount of satisfaction.”
For The Steller Group, every listing begins with staging, since staged houses sell faster and for more money, giving the clients a better experience. They have three warehouses of furniture and décor their stager draws from. Next, they bring in an architectural photographer. Their marketing staff then incorporates all the photos and videos into print and digital marketing. Then comes the open house. They generate lots of buzz around it and often sell the house at that time.
Being able to help clients brings the team great joy. The Steller Group partners with schools and churches in their community and every autumn they hold a Fall Festival to raise awareness and donations for a local charity. They also put on an annual series of free seminars, bringing in speakers from the community to cover topics from “How do I get help downsizing?” to “What senior living options are available?” to “What home improvements deliver the biggest ROI when selling my home?”
Both Emily and Conrad have children and spend much of their free time doing family activities, including traveling. Emily also loves to read, while Conrad loves bike riding and running, which provide him with “quiet times to refocus, re-energize.”
As they look to the future, The Steller Group plans to continue providing the highest level of service and making sure their team members have the life they desire. “It’s empowering to see people who’ve been with us a long time help to steer this company,” Conrad says, “and to see our relationships with the community, our clients and our spheres mature and grow. It’s a constant transition and an organic process of growth. They look at real estate as a tree. As you continue to do a great job, the roots go deeper, referrals come in, and it’s ultimately self-sustaining. Conrad and Emily plan to take care of their “tree” for a long time to come.